Wilson
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For nonprofit fundraisers

Your next major gift is one warm introduction away.

Wilson is the AI fundraising partner that keeps the donors you have — and finds new ones through them.

Built by Colin Robertson — Founding Engineer, Steadii

Wilson
Wilson
Your fundraising partner
No sign-up · real data · first paths in minutes
Wilson's prospect view: Maria Reyes, Program Director at Open Future Fund, scored 92 — the warm path through Dana Whitfield and the relationship evidence behind it.
Real product · demo workspace data

Prefer to talk first? Book a 30-minute call →

The problem

Your network is your most valuable asset.
And your biggest blind spot.

For a stretched development team, nurturing current donors and finding new ones both fall through the cracks. Wilson runs that relationship work for you — every day.

The connections exist, but they're invisible

The path to your next funder is already in your network — buried across boards, alumni lists, and the people your donors know. You just can't see it.

Warm intros win. Cold outreach gets ignored.

A cold email to a foundation goes nowhere. An introduction from someone they trust gets answered. The whole game is the path in.

You'd rather advance your mission than chase prospects

You got into this work to change lives, not to spend your week researching who might know whom. That part should not be yours to grind through.

What Wilson does

He runs the relationship work for you —
every day.

1

Strengthen your donor relationships

Wilson searches news, websites, and other publicly available signals about your donors to find opportunities for timely, personalized messaging.

2

Find new donors through them

He finds people connected to your donors who have an interest in your cause area and the ability to make significant contributions to your mission.

3

Map the warm path to an introduction

He outlines the warm path from your strongest relationships to each best-fit new donor, so acquisition starts warm, not cold.

4

Recommend how to reach them

He does the research and recommends how to reach each person in your voice, so each personalized touch is handled in less than five minutes.

The daily rhythm

A morning with Wilson.

7:42 a.m. You open Wilson with your coffee. He's been working since yesterday — the relationship work is prepped and waiting for your sign-off.

Good morning — three things are ready for your review.
Draft · your approval
Renewal note to a longtime donor

It's been eight months since her last gift. Wilson drafted a check-in in your voice that references the literacy program she helped fund.

In the news
A funder in your network made headlines

The regional foundation Dana connected you with announced a new education fund yesterday. Wilson drafted the congratulations — a perfect reason to reach out.

Meeting prep
Thursday, 10:00 a.m. — intro call, prepped

Background, shared connections, and talking points for the program director you're meeting. Read it in two minutes, walk in warm.

Approve, edit, or skip each one — about five minutes. Then go run your mission.

Illustrative example. In your workspace, every item is built from your real donors, your network, and your voice.

Nothing sends without you.

Wilson drafts, watches, and preps — you approve before anything reaches a donor. Approve a follow-up sequence and he handles the timing, stopping the moment someone replies.

He gets sharper the more you use him.

Wilson learns from the supporters you already love working with — and every "great fit" or "not for us" you click tunes tomorrow's suggestions.

Not another CRM

Your CRM stores your donors and waits.

Wilson tells you who to reconnect with today — and who can open the door to your next gift.

Wilson's pipeline view: prospects scored by fit and grouped by how you can reach them — your direct network first, then new donors to cultivate.

Every prospect scored by fit and grouped by how warm the path is — your network first. Illustrative data.

Fits the way you already work

Works with the CRM you already use

Bloomerang DonorPerfect — next NationBuilder — next

Early customers set the integration roadmap — tell us what you run and we'll move it up the list.

Your donor data stays private. Never used to train AI. Never shared.
Donor-respectful by design

The same paths a great development officer would find by hand — surfaced in minutes, handled with care.

Public signals only

News, organization pages, public profiles. Every path Wilson maps is one you could verify yourself.

You approve everything

Every email, introduction, and meeting invite waits for your sign-off. Nothing reaches a donor without you.

Your data stays yours

Never used to train AI, never shared — and demo workspaces are deleted automatically within 24 hours.

Wilson is a research partner, not a surveillance tool.

Why Wilson exists

We had two months left.

I helped build a platform that changed caregivers' lives. Then I watched it disappear. Not because it didn't work — it worked beautifully. Not because people didn't need it — they needed it desperately. It disappeared because we ran out of time to find the people who would have funded it.

"Good ideas don't fail because they aren't good enough. They fail because the people behind them don't have a path to the people who would say yes — if only someone made the introduction."

Wilson is that introduction. Because the next Steadii shouldn't die from a fundraising problem.

Read the full story →

Colin Robertson, founder of Wilson
"I build agents that help genuinely good ideas, people, and organizations make an extraordinary impact on the world. Wilson is the one I wish we'd had."
Colin Robertson · Founder of Wilson
Questions

What fundraisers ask first

How is Wilson different from a CRM?

Your CRM stores the donors you already have and waits for you to act. Wilson tells you who to reconnect with today, finds new donors connected to the ones you have, and maps the warm path to an introduction — the relationship work, run for you every day.

Which CRMs does Wilson work with?

Wilson connects to Bloomerang today — prospects you approve sync straight into your donor records. DonorPerfect and NationBuilder are next, and early customers set the priority: tell us what you run and we'll move it up the list.

Is my donor data private?

Yes. Your donor data stays private, is never used to train AI, and is never shared. Wilson works only from public signals and the connections already in your network — and you review and approve every introduction.

Does Wilson send anything on its own?

No. Wilson drafts, researches, and suggests — you approve before anything goes out, and you can edit or skip any item. Approve a follow-up sequence and Wilson handles the timing, stopping automatically the moment someone replies.

What happens in the demo?

Give Wilson your organization’s website — no account or sign-up required. He finds your key supporters from your own pages, spots what’s new with them this month, and maps warm paths to new donors, funders, and partners. First results in minutes, and your demo workspace is deleted within 24 hours.

Built for small & mid-size development teams

See it run on your own network.

Type your organization’s website. Wilson finds your key supporters, spots what’s new with them, and maps the warmest paths to your next donor — live, in minutes. No sign-up. No commitment. No pitch.

Map my network → Book a 30-minute intro call

Most fundraisers see their first warm paths in minutes.